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'HARVARD BUSINESS REVIEW' ON MARKETING - 'Harvard Business Review'
This collection of essays from the 'harvard business review' provides a diverse look at marketing , including global branding , one-to-one marketing and how to manage buzz. it features well-known names in marketing , such as david aaker and kevin keller.
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151 QUICK IDEAS TO GET NEW CUSTOMERS - WILSON, JERRY
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250 SALES QUESTIONS TO CLOSE THE DEAL - Schiffman, Stephan
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50 PLUS MARKET - Stroud, Dick
The author explores how leading marketing practitioners are dealing with the 'ageing' of europe's consumers. using first hand research , the key conclusion explains that in marketing and demographic terms the future is age-neutral and that the same marketing rules apply to the over-50s as to the rest of the population.
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86 PRACTICAL TIPS FOR DYNAMIC SELLING - Yule, David
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AAT INTERMEDIATE - Freemantle, Brian
Course companions are designed to cover all the essentials clearly and simply using numerous illustrations and practical examples. the step-by-step approach and realistic work scenarios help you to relate your learning to practical experiences.
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ABC'S OF RELATIONSHIP SELLING - Futrell, Charles
This text contains practical tips and business examples gleaned from the years of experience the author gained in sales. he focuses on improving communication skills and emphasises that selling skills are valuable , no matter what the career may be.
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ACCIDENTAL SALESPERSON - Lytle, Chris
This text gives salespeople who did not plan on a sales career a blueprint for dramatically improving their sales skills and results. it guides the reader through every aspect of the selling process and offers plenty of techniques to outpace others in the business of selling.
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ACTION RESEARCH - McNiff, Jean
Jean mcniff's new edition of this well established text includes a general update on the methodological discussions involved in action research and provides case study material and information on supporting action research.
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ADVANCED SELLING STRATEGIES - Tracy, Brian
Focusing on the strategies , tactics and mental preparedness that sales people need , this work examines issues such as self-image and the concerns and emotional factors of the customer. it delineates in detail every aspect of the sales process , from planning to presentation to closing.
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ADVERTISING AND IDENTITY IN EUROPE - Cannon, Jacqueline
This volume offers an assessment of the impact of advertising - in terms of culture and business - across the national boundaries of europe. it considers the successes and failures of several europe-wide strategic marketing plans and describes their stylistic and persuasive qualities.
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AGE OF ACCESS - Rifkin, Jeremy
Examines the changes in american business , and shows how accessing experiences is the key to power in business.
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ALL AMERICAN ADS OF THE 30S - JOHNSON, BLAIR T. (SYRACUSE UNIVERSITY, USA)
At the dawn of the 1930s , modernism started to influence the american advertising industry as waves from the european avant-garde movement made their way across the atlantic. the ads of the 1930s reveal nothing of the hard times , painting instead an optimistic picture of affluent family life. text in english/german/french.
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AMA COMPLETE GUIDE TO MARKETING RESEARCH FOR SMALL BUSINESS - Edmunds, Holly
This handbook for do-it-yourself researchers in small businesses is clear , concise and comprehensive , addressing small companies that must answer business questions by conducting basic marketing research themselves.
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ANALYSIS FOR MARKETING PLANNING - LEHMANN
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